Time-lapse photography is a method whereby still images are captured at set intervals over a pre-determined period of time. When compiled together and played back at a normal speed, time appears to move faster, giving a remarkably clear view of the passage of time. Differing from a simple fast forward, the effect allows the viewer to observe an event that may have taken hours, weeks, or even years to occur, in the space of seconds or minutes.
Processes that would usually appear incredibly subtle to the human eye, such as the motion of the sun, the construction of a building, or the progress of a new production, suddenly become extremely pronounced.
Because of this, time-lapse has became an invaluable and creative resource to companies keen on showing such things as the progression of a project, the popularity of a brand, or simply a unique digital marketing tool. In reality the possibilities for the use of time-lapse within your business are only limited by imagination, something we pride ourselves on.